News · From the live show
Atlético's communication strategy? Saying nothing at all
Simeone is Gil Marín's shield, and Gil is Apollo's
Rubén Uría pokes fun at the lack of explanations from Atlético de Madrid's owners
Rubén Uría believes Atlético de Madrid are right not to put a face to Apollo: that way nobody has to explain anything. They are specialists in saving themselves and telling the fans nothing, he says.
Faced with the complaint that nobody knows who Apollo are or what they want, Rubén Uría turns the argument on its head with a dose of irony: as far as he is concerned, they are doing a brilliant job. If someone with a face and a name steps forward, explanations have to be given. And at Atlético de Madrid, nobody wants to give them.
He describes them as specialists in 'saving their own skin' and in telling the fans nothing. The less anyone knows, the better for them. Their communication, he sums up, is non-communication: they communicate by not communicating.
Nacho Donado finishes it off with a line that sketches the chain of protection at the club: Simeone is Gil Marín's shield, and Gil is Apollo's.
CLICK on the VIDEO to relive the moment from the 'Club Uría' show where the little to no transparency of Atlético de Madrid in communicating with its fanbase is laid bare.