Atlético de Madrid sign Safeguard Global as new sponsor

Óscar Mayo secures a new partnership to boost Atlético de Madrid's revenue with the arrival of the club's new official staffing provider.

This morning the club made official the arrival of a new sponsor that will give it greater financial muscle, help manage its workforce and improve its day-to-day running. The company in question is Safeguard Global, which describes itself as the "official staffing provider that will supply personnel for operations at the Riyadh Air Metropolitano on matchdays, as well as for the development of the Ciudad del Deporte".

Bjorn Reynolds, founder and CEO of Safeguard, gave his view on the importance of the agreement: "We are proud to become the club's official staffing partner and to help it have the right people in place to deliver a flawless experience for its fans, on every matchday and beyond. This is the start of a long-term relationship and we are excited about everything we can achieve together."

For his part, Óscar Mayo, the club's Chief Revenue and Operations Officer, explained what the 'signing' of this new sponsor means: "Our club is built on teamwork, commitment and people who give their very best. We look forward to working with Safeguard Global, whose expertise will help us bring together the talent that makes every matchday possible. Like us, they know that success depends on having the right team."